TikTok Video Ideas For Small Business

Increasing your company’s visibility on the popular video-sharing platform TikTok? Videos that are both memorable and on-trend can help your brand connect with consumers all around the world by demonstrating its commitment to authenticity.

TikTok: The Startup’s Secret Weapon

Are you finding that your ideal client already spends time on TikTok? You can promote your new business using the popular video-sharing app TikTok, which is popular among both young people and older generations.

Even if your firm isn’t yet well-known, posting high-quality videos on TikTok can quickly enhance brand recognition, followers, leads, and revenues. Even the analytics of your rivals can be used to help your firm succeed.

10 TikTok video concepts

In the process of creating a TikTok account for your new company, but you’re stuck for ideas for initial video content to post?

TikTok is a simple way to expand your business, whether you’re a scalable startup, a social entrepreneur, or a small business. Explore our TikTok video concepts, whether you want to replicate an existing video or come up with something completely new.

Tell us how you got started in the startup world.

There is always an interesting and motivating backstory behind a startup that the public would love to hear. Use a TikTok video to introduce your company to the app’s massive user base.

In a TikTok video, you may illustrate your brand’s beliefs and ambitions in a compelling way by telling the tale of your company’s founding. More humanising touches on your online presence equal a more approachable brand. Use a compelling backstory to introduce people to TikTok and encourage them to become paying clients.

If you don’t want to narrate your brand’s TikTok video, voiceovers are a must-have. Our text-to-speech software is available to assist you. Use the built-in text-to-speech function and listen as your story comes to life. A total of 170 different synthetic voices (female, male, and neutral) of varying ages and accents are at your disposal.

What inspired the naming of your new company?

Both potential and current clients may be confused by your company’s moniker. Explain the thought process that went into naming your company and what that name represents.

Now that your clientele is familiar with your startup background, introduce them to the people that helped bring it to fruition. Make a funny and engaging TikTok video in which you introduce everyone on your team, what they do, and something interesting about themselves.
Put faces to furry names:

After all, nobody wants to be the only one watching videos of adorable animals on TikTok. Introduce the furry members of your startup team to show off the human side of your business. It’s not necessary to make a full video about your dog; just a cute clip would do!

Describe a time when your startup was successful

The success tales shared on TikTok are truly motivational. How will your company’s startup tale end? Make a touching TikTok video in which you talk about the things you’re most proud of doing in your life.

Conquering Obstacles in a New Business

Even though TikTok tends to focus on the bright spots, every startup has had to work through the same challenges that every other small firm has faced. Make a moving video to show how your startup overcome adversity and how it can do the same for others.

Make a video of the production process

Put your brand’s character on display and foster long-lasting customer connections with authentic behind-the-scenes TikToks. You can give your viewers a taste of what it’s like to work at a company by filming a 30-second office tour or “follow me around” video. Demonstrate minute specifics as the day progresses, including paperwork, phone conversations, emails, and even sneak peeks at new items or your office layout.

Taking and completing orders

Create buzz for your startup by sharing unique footage of you packing and shipping customer orders. These show how much work, effort, and ingenuity goes into packing orders and are really realistic and enjoyable to watch. It’s possible that increasing the number of films shared under a user’s personal brand on TikTok will be the tipping point needed to turn viewers into paying customers.

Stock organisation

You have to put in a lot of effort no matter how big or small your firm is. Show your clients how you keep track of stock and share your knowledge to help other startups succeed.

TikTok videos demonstrating the concept in brief form

Provide instructional and product demonstration videos on TikTok for those who can’t physically check out your wares. Demo videos are a powerful tool for winning over sceptics, whether you’re showing them how to decorate a cake or wear a new piece of apparel. If you want people to buy your items, you need to tell them everything they need to know, show them how great they are, and instill trust in them.

TikTok video production tips for new businesses

Use the free online video editor Clipchamp to make viral TikTok videos for your startup.

Make a video with a preexisting format

Start using Clipchamp right away by signing up for an account or logging in if you already have one. Next, look through our TikTok themes to jumpstart your video production. Then, add text, effects, and your company’s branding kit to your movie and upload it or choose from our library of ready-made templates.

Edit and upload your masterpiece to the video-sharing platform TikTok

You can export your finished TikTok video in 720p by clicking the button. To upload your video to TikTok, select the option to “Send to TikTok” on the export page.

Share your video on TikTok

For verification that TikTok has received your Clipchamp video, please check your account. Further TikTok-specific editing can be done from here before uploading to your account.