8 TikTok Strategies For Brand Growth
Most people associate TikTok with young people having fun while creating comedic videos.
The truth is, it still occurs on the app.
TikTok has expanded significantly since then, though.
The social media site has a lot to offer users, creators, and businesses alike.
You probably have an account and are interested in expanding it if you’re here.
Thankfully, that’s the subject of this manual.
So, kick back and get ready to start reading!
In what ways can a TikTok expansion plan help your business succeed?
The success of your personal brand on the social media app TikTok will depend on the specifics of your marketing goals, all of which can be incorporated into a growth strategy.
Why, then, do you require a plan for expansion?
Specifically, it can aid in:
- Make sure you’re getting leads.
- Get people to visit your online establishment.
- Raise the profile of your company.
- In a nutshell, a solid TikTok advertising plan will guarantee a healthy return on investment (ROI).
8 Strategies for Expanding Your TikTok Userbase
Given that TikTok now has more than 1.2 billion monthly users and is only expected to grow in popularity, now is the perfect time for eCommerce businesses, content creators, and marketers to launch their campaigns.
Make Your Profile Better
Optimizing your profile, or bio as it’s also known, is the first order of business.
Consider your profile to be the online equivalent of a business card.
There’s a good chance of making a sale if you give a good first impression there.
Your profile should tell people looking at it right away:
Whether or not to adhere to your lead
The Actions You Take
Can you explain the process?
Create an impressive username by replacing the @ symbol in your profile’s url with a memorable phrase.
In addition to helping people recall your brand, a simple username can boost your visibility in search results for specific terms.
Go with the flow of popular opinion
TikTok excels in spotting and capitalising on trends, which is why you can watch multiple videos within minutes all set to the same song.
The reason being that it is currently popular.
Profit from app trends when they emerge, and use them to expand your company’s reach.
What methods do you use to discover what’s popular?
In order to find trending hashtags, users can look at the discovery page and then use those hashtags in their own content.
TikTok users’ interest in your video may also be piqued if you peruse the site’s trending songs section in search of currently popular tunes.
Work with the Developers of TikTok
In order to expand your brand’s presence on TikTok, forming partnerships with creators must be one of the simplest strategies.
You’ll be joining forces with people who have already established a strong network, and that’s why.
Simply put, you will be capitalising on the credibility they already enjoy among their followers.
Possibly this is why the term “influencer marketing” describes this particular hack so well.
From the website Connecting Plots, here is what Lewis Steel had to say:
Creators should be relied upon as much as possible because they have intimate knowledge of the platform and can advise management on how to best serve their audience. Just let them loose on their imaginations!
Where do you look for like-minded artists to work with?
Using a platform like Insense or TikTok’s own creator marketplace.
Insense makes it easy to work with other creators.
Make use of analytics
Data analytics show you how successful your profile really is.
Specifically, you will receive:
Learn more about your target market by looking at their demographics.
What they do
Information about the users’ app usage habits
What they’re looking for when it comes to media
Put another way, analytics will tell you anything you want to know about your target demographic.
Why does this matter?
The reason is that learning more about your followers can help you improve your interactions with them.
Take part in competitions
In the same way that brands, collaborations, and regular users all actively participate in a trend, so too do challenges.
To issue a TikTok challenge is to merely issue a call to arms for a competition.
Using this method, you can do things like make viral videos for your business or hop on a train.
If you make a good video for the challenge, TikTok will share it with other users taking part in the challenge.
Showing them could encourage others to join in as well, which would be great for your brand’s visibility because it would mean more people are actively involved with what you’re doing.
Publish at Optimal Times
To which I replied, “There’s a right time to post too?”
Okay, then, there is!
Videos should be uploaded when:
Engaged fans who follow you
You’re willing to talk to them right now.
Why does this matter?
In order to foster long-term connections with your TikTok audience and increase their participation.
Target specific keywords
Remembering to create content around keywords that people use to search for videos on TikTok is another helpful hack.
In this way, you can ensure that the content you produce is something that your audience is interested in reading.
Use TikTok’s Search Engine Optimization
TikTok SEO refers to a set of methods for increasing the visibility of your videos on the platform.
In other words, it employs a variety of strategies to propel your videos to the top of TikTok’s search results, thereby increasing the likelihood of them going viral.
Why does this matter?
This is due to the fact that users are increasingly preferring to conduct their searches on TikTok rather than Google.
In the same way that creators and brands need to make sure their videos are at the top of Google’s SERP, they need to do the same thing on TikTok.