How To Use Hashtags For Your Brand Growth?
TikTok’s popularity has skyrocketed, but it was already a significant social media platform to begin with. For the month of April alone, TikTok saw an increase of 12 million in unique users from the United States, bringing its total download count to over 2 billion.
Residents of the United States who were cooped up at home passed the time by watching TikTok videos, participating in the latest TikTok challenge, and making their own versions of viral videos.
It takes more than just content to attract and retain customers. Hashtags on tiktok are a significant part of any strategy to raise the visibility of your content in the feed. Hashtag analysis can be difficult at times. You have 5,001 other things to do right now, and your team is already overloaded, so it gets pushed to the back burner. We’ve saved you time by finding five great Tiktok hashtags that you can use to increase your brand’s exposure.
Hashtag #smallbusinesscheck on TikTok
TikTok hashtag #smallbusinesscheck is useful for any small business and has been viewed over 6.5 billion times. Small business owners use it to demonstrate their capabilities. It’s a great way to get to know your customers on a deeper level by showing them how your company operates.
Though this is a popular choice for a hashtag, it is often best used in conjunction with a more specific hashtag. “The benefit of trending TikTok hashtags is that many people are searching for them,” notes this guide from Boosted, a video creation app.
TikTok #digitalmarketing hash tags
The most popular marketing advice hashtag, with 478.3M views, is naturally #digitalmarketing. Of course, it’s best suited for marketers, but professionals in a wide variety of fields use it to learn and share effective marketing strategies.
@ashleysonlin
An extremely popular and influential musician. #itsjojosiwa #jojo #nickelodeon #jojo #marketing #artist #branding #cpg #digitalmarketing #tweets
Sonlin, Ashley
Ashley Sonlin, an artist manager, makes expert use of this hashtag in this post to boost her credibility as a marketer.
TikTok’s #seashanty hashtag
The hashtag #seashanty is a prime example of a viral TikTok trend, with over 4.5 billion views to date. If you want more people to notice your brand, you need to be quick to jump on these trends and find a way to make them your own in a way that’s entertaining.
The version below, by a burgeoning singer and actor, attracted 645.7k likes because he collaborated with a large number of established artists and featured their performances.
4. The #foryou / #foryoupage / #FYP hashtag on TikTok
Having your content featured on TikTok’s “For You” page, where the app recommends new videos, is a huge boon for promotion. While users can catch up on the latest activity from the profiles they’re following in their newsfeeds, it’s the For You experience that keeps people glued to TikTok for hours at a time with its personalised recommendations.
Although it is unclear whether using the hashtags #foryoupage, #fyp, or #foryou will increase the visibility of your video, you shouldn’t let that stop you from experimenting. These three hashtags on Tiktok have over 21T views combined, making them far more popular than any other hashtag on the platform.
TikTokers are aware of this as a method for discovering a wide range of videos, making it an effective strategy for bringing attention to any type of content from any business, regardless of whether or not it appears on the For You page.
5. Trending hashtags in your field
Finally, to connect with your target audience, use hashtags that are pertinent to your business. Using a hashtag specific to your field, such as #accounting or #law, can generate a lot more attention for your company. Younger generations are avid TikTok users, and they use the app to find guidance on any topic imaginable.
In the example provided below, Attorney Tom demonstrates a brilliant strategy for using #law by providing helpful guidance in an approachable and appealing manner, thereby gaining the trust of target audiences (young black men in this case).
Where to Look for Popular Hashtags on TikTok
Tiktok’s “Discover” tab previously provided users with access to trending hashtags, enabling them to develop their own unique hashtag strategies. But TikTok has decided to do away with it, making it harder to find the trending hashtags.
Where then can you locate them?
Trending Hashtags to Monitor
There are a few things you can do in order to make a TikTok video that includes the appropriate hashtag.
TikTok allows you to follow the most popular hashtags on the platform. TikTok considers the number of times a hashtag is being used and the number of times it is viewed to determine whether or not it is a popular hashtag. Depending on the content of your TikTok video, there may be other elements that boost your video’s discoverability and therefore your profile’s popularity. Whether you want your video to go viral on TikTok, it needs to be entertaining, interesting, or instructive in some way (a dance, for example). You might have a shot at going viral if you combine this with a well-thought-out hashtag strategy.
Even if none of the currently popular TikTok hashtags are appropriate for your video, you can still get some exposure by using more general ones like #FYP, #tiktokchallenge, or #duet. This could be a problem because these are used for so many different types of content (funny, informative, etc.).
The best strategy is to include a few generic hashtags in addition to a hashtag that is specifically relevant to your video.
Your Tiktok’s Popularity Can Skyrocket With the Right Hashtags.
If you’re running a social media marketing campaign, TikTok should be a central component. Hashtags are especially important on TikTok. You can expand your brand’s reach far beyond the confines of TikTok by making use of the aforementioned five hashtags (or hashtag categories).
