Innovative TikTok Ads That Get Results
Tips for Integrating TikTok into Your Social Ad Campaign
There is a wide range of uses for various social media platforms. For long-term sales and audience growth, Facebook’s “set it and forget it” campaign structure is ideal. Instagram is a great platform for trying out new forms of content and interacting with your target audience.
Scale and quickness are the themes of TikTok commercials.
- You may quickly and easily reach a big number of people with TikTok commercials.
- As compared to competing social media platforms, their CTRs are both greater and lower.
- Since users discover your brand through TikTok advertisements, you’ll see an uptick in search traffic as they look for more information about it.
- Increased conversions from Facebook and Google advertisements may result from increased brand recognition gained from using TikTok.
Nevertheless, there are a few exceptions. TikTok’s premium features only last for two weeks. Beyond that point, people stop watching and the system demotes it. TikTok necessitates a novel kind of video production as well. Ads that did well on Twitter or Instagram won’t automatically work on TikTok.
Advertising Concepts for TikTok
How then is a TikTok advertisement constructed?
Only one criterion is absolutely necessary: it must not appear to be an advertisement.
One of the reasons for TikTok’s success is the platform’s robust user base. Entertaining, educational, and genuine material thrives because of the support of the community. It has been shown that when compared to Google, TikTok is a more reliable source of information for its consumers.
Using creative that appears natural and native to TikTok is essential for tapping into the confidence and passion of TikTok users for commercial purposes.
Condense your thoughts. Although though TikTok ads have a maximum duration of three minutes, the optimal length is substantially lower.
Be honest and not overly polished. You don’t have to make perfect, airbrushed films, but a decent camera and lighting may help a lot. Make an effort to appear genuine instead.
Keeping things authentic is the best policy. Users of TikTok aren’t impressed by traditional commercials. Use your advertisement to tell a narrative, elicit an emotion, or capitalise on a current trend instead of trying to force a sale.
Capable advertising. Keep any reference of your company brief and to the point. Name your items something simple and easy to remember. Use a link shortener and modify the shortened URL so that it includes your brand’s name whenever you share a long URL. Brand logos can also be displayed in TikTok videos, but they should be kept to a minimum and not dominate the video in any way.
The Originality of the Company’s Origin Tale
If you want to succeed on TikTok, you should highlight your greatest asset: the story behind your business.
Why should people choose you? Tell me about the unveiling of your company or newest offering. In what ways have you beaten the odds?
The tale should last no more than a minute, and it should have jump cuts every three to five seconds to keep the audience interested. Use company footage and stills to complement the audio and subtitles as you convey the tale. No need to feel bad about resorting to reenactments if you can’t find any film from the company’s infancy.
Comparative Product Thinking, No. 2
Advertisements in this format aim to distinguish themselves from those of rival brands. TikTok’s fondness for split screens and comparisons translates to a lot of organic interaction and a potential increase in revenue.
Limit the length of the clip to 30-60 seconds. At that moment, you will contrast your product with a rival’s, highlighting the advantages of your offering over the other. Think about aspects like cost, quality, sustainability, and differentiation. There should be around three seconds between each point.
Idea No. 3: Speak with Some Inspirational People
TikTok’s newest ad style is perfect for B2B, IT, and service-based businesses. To make a compelling argument for your company in a short video might be challenging. With an interview, you can get to the meat of the matter immediately.
There should be a pause of 20-60 seconds between questions. That may sound brief, but keep in mind that you can spare no detail on TikTok. Don’t stall for time with hellos, introductions, or meaningless queries. Don’t waste time with unnecessary details; instead, go right to the point.
Creative Response, Number Four
TikTok has become famous for its reaction videos. They pique our curiosity and tug at our heartstrings right away because they are human.
Keeping Tabs on the Success of Your TikTok Commercials
What do you do once you’ve made some great, original material and let it run for two weeks on TikTok? How do you evaluate the success of your TikTok advertisement?
To begin, you must establish your objectives just as you would with any other advertising platform.
TikTok provides data on each video’s organic views and followers. See if your video advertising were seen by the right people, and if so, what kind of videos and what kinds of messages were the most successful.
Measuring paid clicks, conversions, and purchases is trickier. TikTok Ads Manager’s built-in metrics are what you’ll want to use.
You may use that information to determine which kind of TikTok advertising content are most successful. We’ve seen certain advertising formats that work wonderfully for quick conversions. Some, like the interview style, will help you gradually gain the devotion of your target audience. Ad attribution in its entirety will reveal the true worth of various ad formats over time.