The Return On Investment (ROI) That Influencers Are Getting From Social Media During The Epidemic
As the stay-at-home economy becomes more common, it’s important for influencers to come up with fresh and engaging content ideas that centre on their homes and daily lives. Similarly, Facebook Live and Instagram Live have seen a surge in popularity that has caused their audience to quadruple in recent months.
The prevalence of costly media has decreased.
Luxury and opulent lifestyles won’t work for social media influencers because of the contemporary reality of masks and social alienation. The sales figures just aren’t there for high-end handbags, jewellery, and apparel.
After coming to this conclusion, influencers no longer bother to take into account the habits of their target audience. It’s apparent that people are less interested in excessive spending and more in mindful consumption. Everyone wants to live a life that won’t deplete the planet in a few generations, and they probably won’t identify with the extravagant alternative.
As a result, most prominent influencers stopped sharing photos of themselves wearing pricey apparel and accessories. It’s practical to maintain interest in the audience without offending their sensitivities.
Add more interesting, entertaining, and related material.
Each piece of coronavirus and lockdown content created by an influencer was carefully crafted to be entertaining, informative, and relatable to the target demographic. Either it was informing us of current events or integrating us into their daily lives through activities like housework and family time.
Partnerships, content production, budgets, and platform participation were all impacted by the epidemic, as reported by eMarketer.
We need more videos like this that serve several purposes.
To better understand how the global pandemic of 2020 affected domestic media consumption, Statista conducted a worldwide online poll (by nation) in March 2020. The poll revealed that in-home media consumption was negatively affected all across the world due to the epidemic, with 44% of respondents admitting to increasing their time spent on social media as a result.
Because influencers are aware that their audience is adjusting to new patterns in their lives, this is not a surprising finding. As a result, they posted images to their Instagram stories encouraging their followers to do things like stay in and prepare comfort food or use their preferred cosmetics brand to make themselves over.
The poultry firm Foster Farms, for instance, recently ran a campaign with the help of nine different social media stars. They decided to go with an unrehearsed message instead of the standard chicken selection. A variety of five-ingredient dishes were prepared at home and the results were shared on the brand’s page by the influencers. The level of interest from the crowd was really high during this.
Long-term planning is receiving more attention than ever before.
The epidemic has prompted opinion leaders to prioritise sustainable income streams. YouTube monetization, coaching, teaching, and consulting are just a few examples of the ways in which the focus has turned away from traditional forms of income and towards direct-to-consumer enterprises.
Looking at Potentially New Content Providers
The widespread spread of the coronavirus caused a shift in everyone’s priorities and, by extension, their purchasing habits. To adapt, Influencers have developed new kinds of content.
Consumers of media never cease looking for fresh and relevant content. Everyone is looking for indoor stuff that they can relate to and use right now.
A growing audience is looking for wellness and fitness information.
When folks are at home doing very little, that’s when it’s ideal to have a conversation about health and fitness. Influencers in the wellness and fitness industries have taken note, shifting their focus to indoor self-care topics.
The majority of views on YouTube were of home workout videos. There are no fitness establishments or gyms nearby. Fitness influencers on social media platforms such as TikTok, YouTube, and Instagram have helped to fill a need in the fitness community by providing users with fresh inspiration to work out and maintain a healthy lifestyle.
While most fitness influencers prefer to generate money by selling their own programmes rather than by promoting for businesses, they saw no significant drop in earnings as a result of the lockout. More people started following them on social media and signed up for their blogs, apps, and other personal platforms as a direct result of their increased interaction.
Adapting to the ever-changing tastes of the consumer
Consumer time spent indoors has increased as a result of shelter-in-place and social distancing measures. This means that it is incumbent for influencers to continuously adapt their methods to the shifting tastes of their target audiences.
Social media users are consistently increasing their daily usage. Since, after all, you’ve pretty much exhausted your options. As a result, social media influencers enjoy greater levels of interaction and viewership than ever before. It also provides an avenue for the success of influencers whose material is not professionally created, in the form of sponsored postings.
Kate Kennedy is an influential person in this context. Famous for its pop culture content, Be There In Five is hosted by Kennedy. She conducted an informal survey and found that her listeners overwhelmingly wanted to hear from influential figures about current events. Yet this has to be spiced up with some regular programming that focuses on reading, food, and gymnastics.
Inflation of charity-related media
Getting people’s attention at this exceptional moment is getting harder, unless you can clearly articulate the benefits they’ll reap from working with you.
This is not lost on the influential, who are properly utilising their social capital. Many celebrities, known for their public profiles and philanthropic efforts, are speaking out about their own experiences with the coronavirus.
The focus of their writing is on raising funds and public support for those in need. Providing awareness and fundraising material increases exposure to the cause, the number of people who hear about it, and the amount of people who choose to get involved.
