Developing A Social Media Marketing Strategy With Data
However, I now know that there is so much more that goes into successful social media marketing. This carefree “spray and pray” mentality is what gives social media a negative name. If marketers aren’t measuring the appropriate things, if they’re measuring anything at all, they have no way of knowing the value of social media. However, you can’t make progress if you don’t track your results. And look, it’s making a comeback!
Data-driven social media marketing: why you need it
The problem is that you waste more time if you don’t monitor social media. Due to the fact that you waste time trying to figure out what will work. That’s a huge waste of time and money, and it prevents you from reaching the people you want to be reaching.
Worse worse, you damage your company’s reputation by failing to meet the needs of your target demographic.
That’s why it’s essential to approach social media marketing with an eye towards the numbers. You may learn a lot about your target market’s preferences from their data. What is and isn’t having an effect. Where your time and resources are best spent, and where you can avoid squandering time.
Simply said, you need to be collecting and analysing data if you want your attention-grabbing content and amusing gifs to be seen by the people you want to target and have them do things you want them to do, such as visit your site, join your mailing list, or make a purchase.
Data-driven social media marketing has several advantages.
What’s even better? Data-driven social strategies don’t have to be difficult to launch. Useful data may be obtained without much work using the appropriate approach and some neat technologies, and then presented in a clear and understandable format that can be put to good use in decision making.
A data-driven approach to social media marketing
Having so much information at their fingertips is overwhelming for most individuals. However, in many cases, just a few essential indicators are required. Particularly if you’re just getting started.
Clearly define your objectives and identify the key performance indicators that will reveal whether or not you are succeeding.
Align your measurements with your objectives.
To illustrate my point about selecting appropriate KPIs for various purposes, I will provide the following examples.
Brand exposure is priority number one.
If spreading the word about your brand is top priority, then the number of people who follow you is the most fundamental indicator to monitor.
Many individuals argue that it is meaningless in terms of actual business outcomes. To some extent, it is correct; having 20,000 followers has no effect on site visits or sales.
But it’s a wonderful measure of your brand’s potential reach and engagement on social media. People will evaluate your “brand credibility” based on your follower numbers if they are unfamiliar with your brand. Therefore, it is more crucial than you may imagine.
If you’re a small business and you want to expand your brand’s reach, tracking influencers is crucial.
They have a large audience, even if you don’t. In addition, they may assist disseminate your brand name much more rapidly than you could on your own.
Monitoring your share of voice relative to the competition is another vital indicator of brand success. This gives you an idea of how you’re performing in comparison to others in your area.
Brand enhancement is Objective
Now, let’s imagine you want to boost the popularity of your company. Then you’ll need a metric beyond just how often you’re mentioned. The quality of your product or service is essential, as is the reputation of your brand.
Brand sentiment analysis permits monitoring of brand standing across time. Looking back at earlier campaigns or crises during that time period might help explain any unexpected surges.
Boost Website Visits
Now, if your aim is to increase website visits, indicators like the number of followers and the general opinion of your business are less important. Looking at which channels bring you the most website traffic is a more useful measure.
Keep tabs on, analyse, and tweak
Being “data-driven” isn’t something I’m used to doing, but it’s easier than I expected. Finding the right metrics to assess the things that are most important to you and basing your decision-making on that data is the true key.
Watch the complete webinar for more information and ideas on data-driven marketing. In addition, I addressed several intriguing concerns you may have.
