Methods for Increasing Your Social Media Audience Using Automation
Running a campaign across many social media platforms requires a significant investment of time. You need to generate material that is fascinating, comment on and like other people’s posts, react to questions asked by followers, follow the appropriate people, publish at the most advantageous times, and do all of this over and over and over and over again across various platforms. That takes a lot of energy! It’s not an easy task! All of this, despite the fact that social media marketing is likely the most important type of marketing, is still required.
On the other hand, it is not necessary for you to carry out each of these activities by hand. There are resources readily available that make it possible to automate social networking. No, nothing will manage your campaign for you (although you may limit your involvement when you employ an external growth specialist), but technology can make the process of like and publishing look as though it is happening on its own without your assistance.
There is no substitute for human connection, of course, but for all the things that you do not need to perform personally, here are a few methods that you may automate your social media efforts and attract more followers.
Identify your specialised audience
You should already have an idea of the kind of audience you would like to target; however, if you need a more defined picture or assistance locating them on social media, resources such as SocialCaptain (for Instagram) leverage artificial intelligence and advanced filters to help you find your target audience.
Instagram automation tools, along with a number of others, may search for individuals based on usernames, hashtags, regions, and other characteristics. As a result, you no longer have to navigate from platform to platform in an effort to locate people who could have an interest in your company.
Like other users’ posts and follow them
Even while there are bots that may comment on postings on your behalf, the comments they leave typically come out as insincere or improper. The purpose of social media is for individuals to communicate with one another, and there is currently no technology that can properly simulate a human being.
But, you are not required to press the “like” button on a post yourself. This is especially true if you are doing so in an effort to attract the attention of other users; in this instance, you are probably like dozens or even hundreds of posts on a regular basis. The laborious task of repeatedly tapping on photographs may be eliminated thanks to social media automation, which can handle even the most minute details of this work on your behalf.
In social media, it is not enough to just have a large number of followers; it is also essential to follow people back. It might be difficult to determine which user profiles would be most beneficial for you to follow; hence, automation can follow and unfollow the appropriate individuals at the appropriate times.
Set up times for postings
The time of your posts has a direct impact on the number of people who will actually view them. Even if you spend days crafting a film that is both gorgeous and instructive, it won’t go viral if it doesn’t surface on people’s feeds because the vast amount of other information has drowned it out. You have access to a large number of resources that can assist you in pre-scheduling the times at which your content will be released.
Are you aiming for a certain time of day (such as when people are checking their phones before getting into bed or immediately before they arrive home from work) but you will not be present for it? Do you only have one day this week to focus on social media despite the fact that you have a lot of work to get done? You may post your content ahead of time and arrange when things will really go online if you use resources such as Hootsuite.
Automate content curation
Naturally, you should make unique content and share user-generated content, but you can’t expect every post to be something you or a member of your staff spent time on. Instead, you should feel free to re-share the postings of other users or links to publications that are pertinent to your topic.
Dlvr.it, for example, may be set up to automatically distribute articles from your favourite blogs across all of your social media channels . For example, if your business’s focus is on entrepreneurship, you can provide Dlvr.it with a list of relevant bloggers who frequently post new material and tweet about your industry.
Give client service
In addition to automating the duties associated with your social media platforms, you can also include a little amount of automation into your website or blog by using “chatbots.” Chatbots are a type of artificial intelligence that can engage with clients who are visiting a website. They are helpful for those who need their queries answered fast or who are uncomfortable interacting with real people.
Some chatbots are more intelligent than others and can learn new things as more time passes, while others may be programmed with a set of prepared replies to handle the most basic questions. You should always do your best to connect with customers and followers directly, but chatbots may save up a significant amount of your time by handling routine questions and concerns related to customer support.
The marketing of products or services through social media may be time-consuming, laborious, and even pricey at times. You can, however, make your campaigns more efficient without exhausting yourself by automating the appropriate procedures; all you need to do is determine which ones to automate. How do you plan to automate your strategy for social media?