6 Effective Ways To Rank Higher On Search Engine
Someone once quipped, “Page 2 of Google search results is the best place to hide a dead body.” If your company isn’t visible on the first page of Google search results, it might as well not exist. Sure enough, 95 percent of clicks go to results that appear on the first page of a search. For this reason, SEO has become crucial for modern companies. But how do you improve your site’s ranking in the year 2023? Let’s have a look at some of the methods that can be used to boost a website’s rankings and provide an answer to this question.
Make your site voice search ready
Many people now feel at home with voice search. Google’s assistant is an implementation of voice search technology. You should think about how voice search may effect your SEO efforts as this technology becomes more commonplace.
Better performance in voice search is achieved by writing in a more “natural” style. Think of what people searching for your site on their phones would say: “what is the best hosting for blogs this year?” In contrast to entering “best hosting blog” into a search engine, this inquiry is both more detailed and more organic when spoken. Therefore, in order to be ready for voice search, you should think about optimising your content for long-tail phrases. As the technology develops, this will help search engine users locate you more easily.
Make sure your site loads quickly
In 2023, load times will still play a significant role in search engine rankings. Keep in mind that many people who conduct a search online are on the lookout for a more hassle-free experience. If you want a higher position in Google’s search results, you should work to decrease your site’s loading time and latency. The Google spider has been known to consider this when determining a page’s rank.
You may decrease the time it takes for your site to load by doing things like adding content caching, compressing your media assets, minifying your CSS, JS, and HTML, decreasing the number of redirects, optimising your server’s performance, making use of a content delivery network (CDN), etc.
Increase your content’s visibility
To improve your Google search engine rankings, content is still king. You should always make sure your information is informative, original, and current. You need to make content that is specific to your audience, whether it’s a video, an infographic, or a blog article. When a customer types a problem into Google, they are looking for answers. Always put resources like image editors, grammar checkers, and paraphrase tools to good use. The written work you produce will benefit from their input.
Create excellent material for guest posts and link-building efforts. In reality, in the year 2023, backlinks from other credible sites are a major role in improving your Google search engine rankings.
Carefully select your keywords
Even if you have a foolproof content strategy, you won’t see any results without the right keywords. The secret is to zero in on the goal of the user. To decide where to put the keywords, you should consider the user’s intended outcome. The following factors must be taken into account when choosing keywords for this purpose:
- Select keywords that are relevant to the material you’re promoting Add related terms to the text
- Utilize tail-end phrases
- Before deciding on a set of keywords for your content, see what your rivals are doing.
- Ensure the safety of your website.
- Google’s search results also take into account how secure a website is. The objective is to get more websites to adopt HTTPS, the encrypted form of the hypertext transfer protocol (HTTP), which is more secure and safer for consumers. A Secure Sockets Layer (SSL) certificate installed on your web server will allow you to make the transfer. The Secure Sockets Layer (SSL) guarantees that all data passed between your website and its visitors is encrypted and safe from prying eyes.
Keep tabs on how your site stacks up against the competition
Because of the ever-changing nature of search engine rankings, your strategy will need to be refreshed regularly. Periodically checking your search engine rankings is essential. This will shed light on where you can make changes for the better. You can use tools like Ahrefs, AccuRanker, SEMrush, etc. to track your rankings and analyse your site’s performance over time.
Find out why you aren’t performing as well as your rivals
There are a number of reasons why your web pages may be outranked. But don’t let that dampen your spirits. Don’t freak out! Investigate the factors that may have led to a dip in your rankings or the success of your competitors:
- Check out what your rivals are up to in terms of content and approach. That should shed some light on why they’re placing ahead of you.
- Investigate whether or not there are underlying issues that prevent your site from climbing the rankings. Investigate possible causes such as algorithm updates, Google penalties, broken links, and other technical issues.
Simply said, a higher Google position for your company’s website means more clicks, which means more business for you. To rank highly on Google, you’ll need to put in some effort. If you want your results to increase even more quickly, you could hire a professional SEO or link building agency.