Instagram Reels vs TikTok: Which Is Better For Your Brand?

Instagram Reels vs TikTok: Which Is Better For Your Brand?

Marketers’ social media toolkits can’t do without the addition of short-form videos. Marketers may enhance recall of their products by 139% when they use videos.

It’s hardly surprising that the “Instagram Reels vs. TikTok” discussion exists, given the availability of significant platforms like Instagram Reels and TikTok for marketers to employ to engage with massive audiences. Brands can use video to share their unique voices and attract attention on both Facebook and YouTube.

Instagram reels: what are they?

Instagram Reels are a special type of vertical video that can be seen in the app’s Reels section. Similar to an Instagram feed, users may watch an unending stream of videos without interruption by scrolling through their Reels.
Instagram Reels may be no longer than 90 seconds. You may promote your goods and services in a way that also reflects the unique character of your company.

Commercial Instagram Highlight Reels

Sharing Reels might boost your profile’s popularity with Instagram’s algorithm because of the platform’s recent emphasis on video.

Instagram Reels allows businesses to make natural, engaging videos without the need for fancy editing, graphics, or sets. Businesses frequently share the following sorts of videos on their Reels feeds:

  • Product Introductions
  • Exhibits of Products
  • Partnerships with well-known people
  • Promotional “behind-the-scenes” videos

So, tell me about this TikTok thing.

TikTok is a popular video-sharing app that has exploded over the web in recent years. Since its debut on the social media landscape in 2017, more than 3 billion individuals have downloaded the app, and by the end of this year, its number of active users is projected to reach 5 billion.

TikTok, in contrast to Instagram’s supplementary feature Reels, is completely focused on 10-minute-or-less video content. In order to reach an audience and create an impression, consumers and businesses will need to get creative with their video content.

Commercial Use of TikTok

Because of the large number of people who use TikTok, businesses that want to participate may greatly expand their brand’s reach.

When compared to TikTok, how do Reels fare?

Instagram Reels and TikTok are different because of the unique features and functionalities of each app. Let’s compare and contrast the two in terms of their respective features and substance.

Time span of video

Both applications’ maximum video lengths have been increased since their debuts to accommodate the growing use of video in marketing and other professional contexts.

Initially, videos on TikTok could only be 60 seconds long. As we said before, you may now share 10-minute-long videos. Companies can now have more leeway in terms of video length when posting to their sites, which is fantastic news.

Instagram Highlights

Instagram Reels only supports videos up to 90 seconds in length, so forget about uploading that 10-minute movie you’ve been planning. However, there’s no need to panic: research shows that shorter films do better on these sites.

Marketing potentials

Your brand’s exposure may be amplified through advertisements on both services.

Businesses who want to supplement their organic promotion with some bought exposure can do so on TikTok. TikTok offers its business users a variety of paid advertising options, including but not limited to:

  • TopView advertising are the first videos that play when an app is launched.
  • Banners in the news feed: Manifest in the For You feed of a user.
  • Branded Hashtag Challenge: Prompt customers to engage with your company by utilising a predetermined set of hashtags
  • Stickers, filters, and other branded special effects that can be personalised

Instagram Highlights

In Instagram Stories, companies may now attach product tags, making their advertising fully shoppable. Customers can use these tags to save money or get additional information about a product. It’s a fantastic method for making sales to Instagram users directly.

Editing choices for videos

You may add a wide variety of filters to your films on TikTok and Instagram Reels. Both services include options for personalising your movies, such as filters and stickers.

Similar video editing features, such as the ability to upload previously recorded videos, capture live video, and work with other users, are available on both platforms.


TikTok’s Duet and Stitch functions make it possible to collaborate on video projects with other users. With TikTok’s Duet feature, you can share your video alongside another creator’s, and with Stitch, you may mix a creator’s video with your own.

Instagram Highlights

Similarly, the Collab feature of Instagram Reels enables you to produce material that can be shared across several accounts. When you make a post and tag another account as a “collaborator,” both accounts will see the post after the other account approves the request.

Sounds and music

Instagram Reels and TikTok both include extensive sound and music libraries packed with viral memes and hit tunes. TikTok does have more options than Instagram Reels, and Instagram’s business profiles still can’t use any music that has been legally protected from being used in public domain works.

The text-to-speech and voice effect tools present on both systems are a big bonus for those who use them.

Analytics for videos

In conclusion, it is imperative for company social media accounts to have access to analytics tools. You must have a method to gauge the impact of your postings, right?

Both Instagram Reels and TikTok include in-built analytics tools to help you determine whether or not your films are being seen by the proper people and whether or not they are being shared widely.


Video statistics on TikTok include metrics like overall video reach, popularity, and more. They also tell you what proportion of people viewed the entire video and how people stumbled onto it.

Instagram Highlights

The metrics provided by Instagram Reels provide information such as the number of likes, comments, saves, and shares, as well as the number of plays and the number of unique accounts you contacted.