Over one billion active users are using Instagram every month, and it’s really hard to deny to improve popularity on Instagram. But Instagram allows only 60 seconds in their feed. Hence, Instagram produces a new application that’s Instagram TV, or IGTV was introduced to the online community. This feature helps to create video content and upload them up to 60 minutes longer. It is one of the video-sharing applications in the digital world.
IGTV is a standalone application. Meanwhile, some features might look comparable, but IGTV shows you many new opportunities, exceptionally if you want to improve your business. Let’s take a look!
What is IGTV?
IGTV is an immersive video-sharing app and an excellent platform for uploading a long-form video. This application is combined with the proper Instagram app and lets creators can post vertical videos. You can use the IGTV feature from your Instagram app or the dedicated IGTV app.
IGTV helps to jumpstart your business by creating video content. Video content is converting an increasingly significant part of the internet. Many video creators spend a lot of time while producing content and produce quality content for their audience.
How Does IGTV Work?
IGTV is an excellent application and one of the parts of Instagram. In these cases, an individual Instagram account is needed to make IGTV videos. The basic idea after IGTV is to present Instagrammers with an exact TV app. Hence, they don’t need to recognize via Instagram for long-form video.
You can click on a video on a producer profile, and it notified on the whole screen. It is straightforward as that. Like Instagram, video creators can include hashtags in their videos, which creates a more popular app. A regular user can post IGTV videos up to 10 minutes long, and a verified user can upload a video up to one hour.
Why does IGTV are Important to Marketers?
IGTV is expanding the video uploading app on Instagram. Nowadays, many marketers have preferred the IGTV app for promoting their product or services among the audience. Once you improve your brand reach, you will get high-level engagement for your content.
No matter how good the Instagram stories but IGTV is still more attractive to worldwide users. By promoting your video content, you will gain more views for your videos.
Keeping increasing views is an excellent way to reach more audiences, or buy Instagram TV views is also one of the powerful ways to reach more audience to your profile. At last, you will gain more engagement from real users and generate sales.
How To Create an IGTV Marketing Campaign?
Engaging and connecting IGTV content will help your brand reach out in a crowded market and interact with wider audiences. IGTV incentivizes you to make great video content for your business campaign that can follow be used elsewhere. Here are the basic steps to start your IGTV journey.
- Make an IGTV Channel
Do you decide to create an IGTV app? Excellent idea! Open IGTV -> Find the option -> create your account. It is similar to other social media platforms such as Facebook, Twitter, etc.
- Shoot the excellent video content
Make unique content related to promoting your business. Unlike on Instagram posts, you should record your video before posting it on IGTV. What’s high is that you can post as many videos to your profile as you want.
- Edit Video Content
Before uploading content, you need to edit them. It looks clear and high quality when users don’t exist with low clarity. Once you finished that, you can start uploading your content to the IGTV application.
- Use Metrics
After uploading every content, you need to measure your Instagram insights. Engagement metrics will give you a bright knowledge about how your content is working. It will help you improve your IGTV content to follow user interests, boost engagement, and allow your strategic goals.
Hidden Tips For Marketers:
Like IGTV, Instagram reels are also an excellent option to do marketing. It allows everyone to present awesome content with audio, effects, and more. Hereby, more viewers will know about your product and services. If you want to reach out your content, you can use the service to buy Instagram reels views. It helps to improve your engagement rate and get more audience.