8 Effective Tips To Boost Your Instagram Profile
Instagram is great for businesses, but perfecting your profile takes time and effort.
Instagram is used by the general public to view stunning media created by friends, influencers, and brands. Instagram users are ten times more likely to interact with marketers than those on other social media sites.
However, gaining traction on Instagram requires first developing a profile that resonates with your intended demographic. Social media marketers can maximise an Instagram presence to generate useful results for their businesses by following the advice provided below.
Create an Instagram for Business profile
More than 25 million companies worldwide are currently taking advantage of Instagram’s Business account analytics and advertising features. Business accounts, in contrast to individual ones, offer information on the success of posts and the expansion of a user’s following. Users who use Instagram for their business can find a dedicated space for their address and hours of operation.
Since 80% of Instagram users follow at least one company, Instagram Business profiles can have a contact button that allows users to send a message to the brand’s representatives via Instagram direct message, email, or SMS. It’s now much simpler to assist customers via social media.
Finally, with a few clicks, Business accounts can “boost” material. Any content you choose to promote will get exposed to more people thanks to this low-cost paid promotion.
Put another way, an Instagram Business account gives SMMs more leeway in developing an engaging profile for their clientele on the platform. The best part is, upgrading to Instagram Business is as simple as tapping a few buttons.
Take use of a link that tracks user profiles
Given that Instagram only permits one live URL to be shared by social media marketers, the link in a profile is crucial.
It is impossible to determine how many people were referred from Instagram because the link cannot be traced.
Marketers may track how many people are clicking the link in the bio by using an Instagram analytics software or a custom URL builder like Bit.ly.
Upload photographs with many grids to make a point
Marketers using Instagram should create a profile that stands out. Making a collage out of multiple grids that together make sense is the best method to accomplish this. Companies like Rolls-Royce use this method to upload extremely high-resolution photographs that would be too small to fit in a single social media update.
Many people will click on to your Instagram profile to check out the complete photograph.
Obtain a robust Instagram analytics service
You need data from Instagram analytics to prove the efficacy of your strategy. Third-party analytics services give a variety of information that is otherwise inaccessible, while an Instagram Business account does offer some basic information regarding performance.
A third-party analytics tool is crucial for optimising your Instagram profile and strategy, as it can be used to calculate the performance of the tracking link in your Instagram bio, identify which posts resonate most among followers, and determine the best time to post new content.
Split-test your Instagram bio
It might be challenging to assess whether or not your Instagram bio is contributing to your social media marketing efforts. A/B testing is the most reliable method for determining the efficacy of your bio. Choose a measurable dependent variable to use as a starting point. Clicks on link URLs are a common dependent variable.
Next, make several distinctly different Instagram accounts and switch between them regularly to give each bio exposure to approximately the same number of followers for roughly the same amount of time.
Finally, analyse the statistics on how well each profile performed in drawing traffic to certain URLs.
Pay more attention to the calibre than the quantity of your followers
Many Instagram marketers believe that the key to a successful Instagram presence is a sizable amount of followers. After all, it’s common knowledge that a brand’s credibility increases as its fan base grows larger. A simple survey of Instagram accounts belonging to some of the world’s greatest corporations reveals, however, that quality, not quantity, of followers is what really matters. Instagram is full of “clickbait” accounts that have hundreds of thousands or even millions of followers.
When compared to Salesforce, a corporation with a $74 billion market worth, these profiles have many more followers. Even though Salesforce has a smaller number of followers, no reasonable person would assume that they are a weak firm.
Create a well-planned content calendar
Instagram posts don’t get lost in the depths of a user’s profile the way they do on other social media sites. Instead, you may easily browse through every single post going back months or even years. It’s important for marketers to keep this in mind when they construct an Instagram profile that conveys a coherent brand story.
Enable Instagram alerts
Turn on Instagram notifications so you and your team can react quickly to your audience’s needs and questions. Displaying your brand’s accessibility on Instagram is a fantastic strategy to boost consumer confidence and participation.