Perfection in your website performance arises if regular tracking occurs. But how to track your website traffic? Here is the solution! Use the Google Analytics tool, which is entirely free to use. Google Analytics helps to find your visitor’s data, the average time spent on your site, and the number of pages the visitors viewed on your site.
When you know the information of users visiting your page, you can make the perfect decision to grow your website traffic in the right way. Measure the traffic of your landing pages, online store, mail, etc., with Google Analytics.
Before tracking your site metrics, understand the baseline of website metrics to optimize your site.
Here are some tips to boost your website traffic with GA.
#1. Link Your Website With GA
Wondering how to view your website traffic through the Google Analytics tool? Actually, it is quite simple! Open your Google Analytics page by signing up with your mail address. On the bottom left, there is an Admin tab with three columns. Select the tracking info in the middle tab and provide the HTML code of your website page. After providing your website details, refresh your page and find the traffic data.
#2. Get Report From Email
Email reporting from the Google Analytics tool is a simple way to dig your website data in less time. Do you know the ways to set up your email report through Google Analytics? Here is the solution! Login to your GA account and move on to the Admin section. Go to the view section and choose “All Website Data”. Under that, enable the alert condition to receive the email alerts. Getting data through mail saves tons of time in analyzing the insights manually.
#3. Improve Paths To Your Site
Generally, the homepage is the focal point to improve your website traffic. The homepage provides a way to connect with your inner pages. There are several other techniques to improve the pathway to your site. Yes, it is possible to create powerful PBN links to your website that boosts your website traffic and adds authority. When more visitors tap onto your site, huge organic traffic lands on your site, thus enhancing its popularity. Remember to provide long-tail keywords to generate quality traffic.
#4. Boost Search Performance
Do you want to find the terms that generate traffic to your website? Make it possible from the queries report on your Google Analytics report. Most visitors tap onto the websites available only on the first page of search results. To get your website on the first page, find the data by moving on to Acquisition -> Search Console. Find the keyword performance that boosts your ranking and optimize it.
#5. Interlink With Popular Content
Find your landing page that people tap on the search result. Some people will leave directly from your site without entering your inner page. So, track the average time spent on the landing page from Google Analytics. If your website has low sending time, optimize your website with interlinking. If the inter-linking increases, the search traffic becomes higher.
#6. Scale-Up ROI With Bounce Rate
An important metric to boost your audience engagement is the bounce rate. Measuring the bounce rate your site routes to take the important decisions. What is the bounce rate? It is the average page visit by a user who taps onto multiple pages on their single visit. Having a lower bounce rate is better to optimize your site. Know the bounce rate of individual pages by selecting Behavior -> Site content -> Landing page and get the metric.
Google Analytics is an excellent way to discover the perfect data to boost your organic traffic and ranking on the search results. Leverage compelling content to attract quality leads and grow your ROI with a higher page ranking. Use the above ways to find the website metrics through Google Analytics.